For those of you who follow John Cooley on Deep Chip, there was a post last week by Gayatri Japa from India Times about TechGuri. We submitted the following post to John last week for posting.

Hi John,

This is in response to the post from Gayatri Japa on TechGuri. First, Apache did not launch TechGuri; it is not an Apache site. Apache is a blogger on the site, along with Atoptech, Springsoft and Synfora.

TechGuri is an independent blog site offering high tech companies an avenue to blog and create open discussion without the responsibilities of maintaining, hosting, and administrating a blog site of their own. Anyone who blogs or maintains their own site, knows blogging, content creation, and site maintenance all take time. Many companies do not have the in house ability for a full team of bloggers, or have a team of webmasters to manage a separate blog site or page. TechGuri offers what every large company offers with their own bloggers by aggregating the midsize to small companies. TechGuri allows sponsor companies to focus on their core strengths of technology and R&D while giving them an opportunity to communicate to their audience in this new age of social media.

The bloggers on TechGuri are not paid to blog, they are not editors, or journalist and they do not promote themselves in that way. Each blogger is a technical expert from the company s/he is representing. Each company has an opportunity to link directly from their company website to the TechGuri author page and from TechGuri to the bloggers company site. There is no misleading here. The TechGuri site was recently launched, two weeks ago in early June and we are still working on coordinating all the crosslink’s from site to site. We have had several suggestions on how to improve and update the site, which we are currently working on.

TechGuri also offers all companies, whether a blog sponsor or not, an opportunity to blog on the site. There are posts from guest bloggers; currently posted is a post from Erach Desai, on the Unionization of Engineering. Companies are also offered an opportunity to place ads on the site.

As for Gayatri’s comment on “fake ads” and “fake bloggers”. The ads on the site are actual sponsor company ads that lead directly to the sponsors site. The bloggers are employees of the respective company, and blog just like everyone else who blogs. These are actual EDA engineer’s blogging about their specific topic of expertise.

I encourage everyone to drop in and visit TechGuri. Sign up to follow us on Twitter also. There will be new posts weekly by various companies on various topics. I do hope this clears up any misconception of Techguri and Apache’s involvement.

Michelle Clancy
TechGuri, founder and administrator
www.Techguri.com